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The period from 2020 to 2023 was difficult for business. But if you still decided to open your own restaurant, cafe or delivery at this time, then you will need advice from this article. We have collected the most important facts about the promotion of the restaurant and told examples what is better to go in restaurant marketing.
But before we go to business, we recall that the Revvy service helps the business to collect feedback from customers, publish them on cards and raise business rating, bringing it to the TOP of search results among competitors on Yandex cards and 2GIS.
How does restaurant marketing work?
Rent a room for rent, make shopify website design repairs, hire staff, make a menu, order balls for opening - it seems so much. But, friends, that's not enough. If new customers do not come to you steadily, your restaurant will not live long.
For new customers to come, and old customers return - you need to regularly promote the product, this is what restaurant marketing does. Specifically, by creating a business promotion strategy to attract more customers and increase business profits. Here are some examples that are included in the restaurant marketing strategy: creating a website, maintaining social networks and platforms with reviews, cooperation with food delivery aggregators, creating advertising for cafes and restaurants, improving the quality of customer service and this is only 5% of all tasks.
As a rule, the more a business, the more a person should be in the marketing department. One sex girl will not be able to take pictures of all 10 branches spread throughout the city, customize advertising in Yandex, make layouts of outdoor advertising, find partners for cooperation, think about a high-quality PR campaign and tp. The tasks in restaurant marketing are very, very much. Ideally, the restaurant marketing team should consist of a marketer who deals with all kinds of advertising, a smart worker and a photographer. If the business consists of one small restaurant, one marketer is enough.
Often restaurateurs are attracted by marketing agencies that perfectly cope with the task of promoting the business. But such services are also much higher.
What are the ways to promote a restaurant and attract customers?
There are many ways to promote a restaurant and attract customers. Without a competent marketer who can apply all these methods in practice - it will be difficult for the business manager. However, the most basic and available ways, for which even a business representative can be responsible, we will list here.
Business registration in popular catalogs. Restaurants can register their business on popular online platforms such as Yandex, 2GIS, TripAdvisor, Zoon, etc. Such platforms allow you to show on the map the location of the restaurant, mode of operation, contact information and customer reviews.
Reviews and ratings. It is important to follow the reviews and ratings of the restaurant in online catalogs and social networks. Positive reviews and high rankings can organically attract new customers and improve the restaurant’s reputation.
Unique branding. The restaurant can create a unique brand that will highlight it from others. This can be, for example, a feature of the kitchen, interior or service style. The uniqueness and originality attract the attention of potential customers and create a stable image.
Advertising in social networks. Social media is a powerful tool for promoting a restaurant. It is through social networks that you can communicate with your audience, understand its needs, post photos of dishes, events, recognizable design, etc.
Collaboration with other businesses. Restaurants can collaborate with other businesses such as hotels, cinemas, sports clubs, etc. to attract new customers. For example, discounts on meals upon presentation of a ticket for a movie or an agreement for the maintenance of the hotel.
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發表於 2024-11-9 14:11:18