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In recent years as competition among music apps has become increasingly fierce users demand for music services has also continued to grow. The rise in subscription fees for music apps is closely related to the increase in copyright fees and platform operating costs. This article will analyze the business models of each music platform. Interested friends can read it. On December Apple Music announced a price increase for domestic subscriptions with student memberships rising from yuanmonth to yuanmonth.
On that day NetEase Cloud Music launched a surprise price war: the price of student memberships was reduced to yuanmonth. It is estimated that many people did not expect that Net Job Seekers Phone Numbers List Ease Cloud Music would choose to reduce the price at this moment. After all its main competitor Tencent Music just became a hot topic on December because of the price increase of Music. TCloud Music membership has dropped. Who is right? Everyone knows that the competition in music apps is fierce. This yuan price war once again confirmed the cruelty of war: yes real business wars often rely on yuan to decide many things.
No matter you are a giant or a street vendor. But obviously prices rise and fall which shows that all parties have different understandings of market trends and everyones perspective on settling accounts is also inconsistent. Music and Apple believe that price increases are more reasonable while NetEase is more inclined to bet on the future of young users in fact young people will not be socalled highnetworth users in any companys books more Being young at that time meant cheap consumption highquality demand and being picky on the Internet. Even sometimes people cant help complaining about the price bargaining method of Im a college student can you give this to me?.Is it really worth reducing the price to subsidize young users? Can increasing their stickiness create a main force in cash flow in the future?
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發表於 2024-3-10 14:08:57