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With 79% of shoppers admitting UGC has a huge influence on their purchasing decisions, this strategy will help increase the percentage of customers returning to pay for their abandoned orders. In addition, businesses can also use UGC in emails promoting new collections or new products to help customers visualize the newness and difference of the upcoming product. 1. Set a goal for your User-Generated Content campaign Any campaign needs to set specific goals to know the destination you want to achieve. This is the most important aspect of any marketing campaign So, the same goes for UGC campaigns, you must know what motivating users to create content is for and how it benefits the Marketing campaign and the business.
Once you have clearly defined the goal to increase brand Email Data credibility, increase revenue or increase customer accessibility, it will be easier for you to set up tactics. 2. Choose a channel to focus on collecting User-Generated Content There are many channels or platforms you can use to collect User-generated Content. Depending on the behavior of your target customers and the type of product or service, you should focus on a number of channels to collect quality content. This is also where you have a high response rate or long-term following to collect a lot of UGC . 3. Use User-Generated Content as best as possible.
Once you've determined the channels where you'll collect UGC, you need to choose where you'll use it to get the most benefit . Make the best possible use of UGC by clearly communicating your intentions to users, helping them create the exact content you want. Encourage users to create as much review content as possible, even negative feedback. Because the more content there is, the greater the level of trust people have in the brand and the higher the objectivity. Additionally, you need to make content contributors feel recognized and benefit in some way. This will make people motivated to contribute more actively in the future. 4.
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發表於 2024-3-7 14:04:08