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A brand is not only the name of a product or service, but also a set of associations and emotions that are activated in a person's brain when they see a product with a logo. A whole team of professionals is involved in brand development, but it is the brand manager who is responsible for developing a strategy and setting tasks for specialists . He or she thinks over the brand image, promotes it, and inspires consumers to return to their favorite product again and again.
What tasks and responsibilities does a brand manager perform?
Conducting research and analyzing the needs of the target audience.
Regular monitoring of competitors.
Development of a promotion strategy and product positioning.
Studying customer reactions and their attitude towards the brand.
Planning advertising campaigns.
Interaction with specialists from different departments, control over the execution of tasks.
A brand manager understands how internal social media marketing service processes of product creation and external communications are structured, and has a deep sense of the brand’s philosophy, its values and goals.
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What skills should a specialist have?
Analytical mindset. To see in the research results the reasons for the decrease or increase in consumer interest in the brand, new trends and changes in competitors.
Creative thinking. To develop strategies and think through product positioning.
Curiosity. To feel the mood of customers, to make the brand understandable and in demand.
Management skills. To connect different specialists and organize work processes.
Communication skills. To establish contacts with people, be able to hear them and competently convey your thoughts and ideas.
Focus on results. In order to confidently achieve your goals.
A brand manager can work in a variety of companies in the marketing department, from trade organizations to advertising agencies and design studios.
Benefits of the profession
A promising specialty.
Various tasks.
Continuous self-development.
Wide social circle.
Creative work.
Disadvantages of the profession
It is necessary to have basic expertise in different areas.
Combine analytical and creative abilities at the same time.
Be patient, the results of your work are not immediately visible.
If you love numbers as much as you love creativity, you enjoy communicating with people and managing processes, developing strategies and defending your ideas, then this profession is definitely for you. Follow the link to learn about educational institutions and professional skills.
According to the Trud portal , in 2021 the average salary of a brand manager is more than 57,000 rubles. And the largest number of vacancies are open in the Leningrad Region.
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發表於 2024-11-10 11:40:17