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Reach and capture the attention of potential customers is an integral part of the strategy and significantly improves the effectiveness of your actions. Collect information on your users to understand their profiles, build tailor-made communication, suitable for intercepting their needs and desires. Without knowing your target you only risk shooting blindly.
The tool to use in this case are Buyer Personas . These are identikits that represent the typical users of a specific product or service. They are created by collecting data from real users, starting Job Function Email List from demographic information up to their preferences, aspirations, the problems they need to solve and the goals they want to achieve.
The era of self-referentiality is long gone: today's design is User Centered and those who want to remain competitive on the market must create their digital communication strategy, always keeping in mind the characteristics of their audience. Article by Damiano Fina, one of the Demand Generation Heroes , the Tech Marketer community of the Digital360 Network.
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發表於 2023-12-11 15:22:51