The first step is to create a landing page
Such as a network TV appearance), or an event that can be leveraged through promotional, link-building efforts (such as sponsoring a charity run)? Smaller, newsworthy events can be valuable for gaining links and directing targeted traffic.or have specific guidelines for how you want your link to appear on your resume or about bio. Prepare your website. If you're going to get huge traffic spikes, you need to prepare your website and server. My Shark Tank show had 10,000 viewers. Before the episode aired, we added a dedicated server in addition to the semi-dedicated server we already had.Maintain traffic load balancing between the two. We don’t want a spike in traffic to crash our site, causing us to miss out on opportunities. Additionally, we created a basic, lightweight splash page on the home moible number data page to minimize server requests. Determine the article objective. If you don't expect traffic to your website to increase, who will write a story about this event? My company is in San Diego, but my hometown is in Bellingham, Washington. I targeted all newspapers, business journals, television and radio stations in both markets and reached out to undergraduate and graduate programs at my alma mater. You should also pay attention to industry publications.
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Blogs and business-related magazines. I focus on the paddle board industry, communities, entrepreneurial organizations and media outlets. Close to the goal of the story. Once you've made your list, organize it by type and create a spreadsheet to track contacts and progress. Contact each contact personally and explain why your story is relevant to his or her publication and readers. It takes time and research, but it’s worth it even if you only have five outlets covering your event. Getting media is only half the battle. Make sure any mentions are factually accurate and make the most of your new, high-profile status by: Following up on link requests. You’re selling a story, so sell that.
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