While in smaller structures content creation is carried
In large companies, content managers are specifically allocated to these tasks, out by the communications manager. Finally, several companies choose to outsource the production of this content, in order to concentrate on their core business . Let's take the example of an insurance company, which wishes to increase its number of customers. By putting yourself in the shoes of your potential customers, it is possible to anticipate their internet searches and produce content that will respond to their problems , while offering your product as a solution.Thus, a mother who types on Google “Should I insure Phone Number Data my child when he goes to summer camp” will come across a blog article from the insurance company. The latter will explain the ins and outs of this issue, while highlighting its insurance product. Clever, right? B2B content marketing In B2B content marketing, since purchasing times are longer than in B2C, the way to proceed is even more strategic. Content marketing then consists of the organized and planned production of editorial content, linked to its field of activity, with the aim of meeting the information needs of prospects or customers .
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The development of the Internet and dematerialization thus represent a boon for communication, and a source of savings in the distribution and promotion of content. In a B2B dynamic, the objectives of content marketing are closely linked to the inbound marketing strategy : Increase the number of visits to your website, by attracting more leads Set up CTAs (call-to-action) within this content.
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