Buffer reached , people and recruited fans.
The BB company used video storytelling in an advertising campaign it said was one of the most profitable to date. Result over one month of the campaign, the company saw aincrease in callbacks from prospects already identified. Nice result for an operation whose cost per engagement islower than the cost of other advertising campaigns! Buffer The social media management tool Buffer carried out a test. The company wanted to know the potential of Facebook Ads by spending onlyper day.For the test to be conclusive, Buffer launcheddifferent campaigns Albania WhatsApp Number Sponsoring a publication Interactions with the page recruitment of subscribers Clicks to a link Result a painting is worthwords Here are the numerical results of the campaign led by Buffer Facebook Ads example in BB In terms of notoriety,These numbers may seem low, but remember that this test is quick and unique. Imagine if the campaign had lasteddays and been optimized to obtain a better cost per click? In conclusion To the question should you invest in Facebook advertising? , the answer is yes provided you have an objective and know your audience well.
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Your buyers persona probably has a Facebook profile. However, for your advertising campaigns to be effective, they will need to be tested. Our advice is try, test, optimize and analyze. You will know the format best suited to your audience.INSPIRATIONEXAMPLES OF VERY! SUCCESSFUL BB SOCIAL MEDIA STRATEGIES APRIL , COMMUNITY MANAGEMENT , INBOUND MARKETING , SOCIAL NETWORKSCOMMENTS The largest BB companies are present on social networks. Twitter, Linkedin, Facebook, Instagram and even Pinterest, lets discover.
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