Depending on the composition of the search terms,
Different thematic focuses of a text arise. In practice, it is therefore important for texts to use not only the search term to be optimized in the content, but also related search terms . Relevant related terms are determined using special WDF*IDF tools. The tool also identifies terms that should not be used if possible. As with keyword density, you shouldn't stick too slavishly to the values from tools.Position of keywords in the text The positioning and accumulation of keywords in certain places in the text should also be taken into account during optimization. The main thing here is Phone Number to write natural texts . An even distribution of a certain term, as often occurs in simply optimized texts, appears unnatural. Also pay attention to the distance to other key terms within a text. Images filename, images alt tag and title tag The image file name is also considered a ranking signal. Like the alt tag of an image and the title tag, it should contain the main keyword of the page to be optimized .
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But again, avoid keyword spamming. Use of keywords for internal links Another way to pass on keyword focus to search engines is to consistently use keywords in internal linking. The link text should consist of the selected keyword. In addition, links should be made, especially from the text, to pages with appropriate content . Adhering to thematic clusters often makes sense. In a guide to men's clothing, a shop would only link to articles on this topic and not to articles on women's or children's clothing.
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